H&O Opens Major New Store in Northern Israel Featuring Global Brands
Translated & summarized from Mignews by baba
Israeli retail chain H&O has opened a new 1400-square-meter flagship store in the Hootzot HaMifratz complex near Haifa, investing 5 million shekels. The store features a "BRAND COLLECTION" concept, offering international and Israeli brands like Nike and Levi's, alongside H&O's own labels. This expansion is part of the company's strategy to provide enhanced shopping experiences and strengthen its presence in northern Israel.
The story in 6 lines · by baba
- H&O opened a new 1400-square-meter flagship store in Hootzot HaMifratz near Haifa.
- The store represents an investment of approximately 5 million shekels.
- It features a "BRAND COLLECTION" concept with international and Israeli brands.
- Brands like Nike, Adidas, Levi's, and Hoka are available.
- The new store aims to enhance the shopping experience for consumers.
- H&O operates 30 branches nationwide, plus other retail chains.
Israeli retail chain H&O has launched a new flagship store in the Hootzot HaMifratz shopping complex near Haifa, marking a significant expansion for the company. The 1400-square-meter store represents an investment of approximately 5 million shekels and is part of a broader network overhaul.
Instead of its traditional department store format, the new H&O location adopts a "BRAND COLLECTION" concept, housing dozens of international and Israeli brands for clothing, footwear, sports equipment, and accessories. Featured brands include Nike, Adidas, Columbia, Under Armour, Levi's, Hoka, Skechers, Delta, Triumph, Lee Cooper, Nautica, On Cloud, and Wrangler, alongside H&O's own labels like Solo, Tag Woman, and Expo.
The store's interior design, created by Noam Helmer and Sigal Zoar, emphasizes an enhanced shopping experience with wide aisles, open display areas, digital screens, modern lighting, and dedicated brand zones to facilitate easier navigation and product discovery.
Yossi Malka, CEO of the H&O group, stated that the new store is a key part of the company's development strategy, aiming to provide Israeli consumers with experiences beyond just products. He highlighted the introduction of sought-after global sports and fashion brands alongside the company's own offerings.
Haim Horesh, CEO of the Hootzot HaMifratz complex, noted that the arrival of this large, new-format store enhances the mall's offerings and appeal to shoppers. The H&O group operates multiple retail chains in Israel, including 30 H&O branches, 72 Carter’s-OshKosh children's clothing stores, and seven Reserved fashion stores.
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