MaarivEconomy11:51

H&O Opens New 5 Million Shekel Concept Store in Chutzot HaMifratz

Translated & summarized from Maariv by baba

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Hebrew · 2 newsrooms covering

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H&O has opened a new 1,400-square-meter concept store in Chutzot HaMifratz near Haifa, with an investment of 5 million shekels. The store consolidates numerous international and local fashion and sports brands. This marks the third H&O branch in the Haifa and Northern Israel area, reflecting a strategy to enhance the physical retail experience.

The story in 5 lines · by baba

H&O invested 5 million shekels in a new 1,400 sqm concept store in Chutzot HaMifratz.
The store consolidates dozens of international and local fashion and sports brands.
This is H&O's third branch in the Haifa and Northern Israel region.
The store features a new design with open spaces and digital media screens.
International brands like Nike and Adidas are featured alongside local brands.

Retail chain H&O has launched a new flagship store in the Chutzot HaMifratz shopping complex near Haifa, representing an investment of approximately 5 million shekels. This expansive 1,400-square-meter store is the third H&O location in the Haifa and Northern Israel region, joining existing branches in Kiryat Ata and Check Post. The new store is designed according to the company's updated aesthetic, featuring open spaces, wide aisles, focused lighting, digital media screens, and dedicated areas for various brands. Interior designers Noam Helmer and Sigal Zohar were responsible for the store's layout. The concept store aims to attract customers to physical retail by consolidating dozens of international and local fashion, leisurewear, sports, underwear, and home textile brands under one roof. Among the international brands featured are Nike, Adidas, Columbia, Under Armour, Levi's, Hoka, Skechers, Triumph, Lee Cooper, Nautica, and Wrangler. Local brands such as Delta and Femi, along with H&O's in-house brands like Solo, are also available.

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