Fashion Retailer H&O Opens New Concept Store in Haifa
Translated & summarized from Ice by baba
Fashion retailer H&O has opened a new 1,400 square meter concept store at Houtzot HaMifratz in Haifa, investing approximately NIS 5 million. The store offers a mix of international and local fashion and lifestyle brands. This expansion is part of H&O Group's strategy to enhance consumer shopping experiences. The opening coincides with a similar NIS 5 million investment by Autodepot for a new concept store at the same complex.
The story in 5 lines · by baba
- H&O fashion chain opened a new 1,400 sqm concept store in Haifa's Houtzot HaMifratz.
- The new H&O store represents an investment of approximately NIS 5 million.
- The store features international brands like Nike and Adidas alongside H&O's own labels.
- Yossi Malka, CEO of H&O Group, highlighted the store's role in the company's expansion.
- Autodepot also launched a new NIS 5 million concept store at Houtzot HaMifratz.
Fashion and lifestyle chain H&O has expanded its presence in Israel with the opening of a new concept store at the Houtzot HaMifratz shopping and entertainment complex in Haifa. The store represents an investment of approximately NIS 5 million and covers about 1,400 square meters. This new branch joins existing H&O stores in Kiryat Ata and Checkpost, strengthening the chain's reach in the Haifa and northern regions.
The store's design features a bright, spacious layout with wide aisles, digital media systems, and dedicated brand areas, reflecting H&O's new design language emphasizing open spaces and focused lighting. Interior designers Noam Helmer and Sigal Zohar were responsible for the store's planning and design.
Operating under the "BRAND COLLECTION" strategy, the store will offer a curated selection of international and local brands in fashion, leisurewear, sports, lingerie, and home textiles. Brands available include Nike, Adidas, Columbia, Under Armour, Levi's, Hoka, Delta, Skechers, Triumph, Lee Cooper, Nautica, On Cloud, and Wrangler, alongside H&O's own brands like Solo, Tag Woman, and Expo.
Yossi Malka, CEO of H&O Group, stated that the new store is part of the group's expansion and renewal strategy, aiming to provide consumers with a shopping experience that blends international fashion and sports brands with their own labels. Chaim Chorash, CEO of Houtzot HaMifratz, welcomed H&O's arrival, noting that the store enhances the complex's brand mix and its status as a leading shopping destination in the north.
H&O Group operates three main retail chains in Israel: H&O, with 30 branches; Carter's-OshKosh, with 72 branches; and the international chain Reserved, with 7 branches. The opening of the Houtzot HaMifratz concept store aligns with the group's broader expansion efforts in the fashion and lifestyle market.
Separately, the Houtzot HaMifratz complex also recently saw the launch of a new concept store by the Autodepot chain, also an investment of NIS 5 million. This 1,100 square meter store, the largest of its kind in Israel, sells tires, car accessories, maintenance products, and multimedia systems, alongside garage services. Autodepot also announced the formation of a drift racing team as part of a collaboration with Pit Stop. The opening of both stores highlights the growing diversity of retail offerings at Houtzot HaMifratz.
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