McDonald's Israel App Sued for $850,000 Over Patent Infringement
Translated & summarized from Vesty by baba
Israeli entrepreneur Marco Luzzatto and his company NewVal-Tech are suing McDonald's Israel operator Alonyal for 3 million shekels, alleging patent and copyright infringement. The lawsuit claims the McDonald's app and websites use patented technology for nutritional tracking and product information. The parties failed to reach a settlement before the case was filed in the Central District Court.
The story in 6 lines · by baba
- Marco Luzzatto is suing McDonald's Israel for 3 million shekels over alleged patent infringement.
- The lawsuit claims McDonald's app and websites violate Luzzatto's patent for nutritional tracking tools.
- Luzzatto's patented system provides remote consultation on eating habits and product composition.
- The plaintiffs allege Alonyal used their designs for nutritional control technologies and food calculators.
- Attempts to settle the dispute out of court were unsuccessful.
- The case was filed in the Central District Court in Israel.
An Israeli entrepreneur and inventor, Marco Luzzatto, along with his company NewVal-Tech Knowledge, Services and Investments, has filed a lawsuit for 3 million shekels (approximately $850,000) against Alonyal, the operator of McDonald's restaurants in Israel. The lawsuit, lodged with the Central District Court, alleges that the McDonald's app and websites infringe upon Luzzatto's patent and copyrights. The dispute centers on digital tools that provide users with product information and nutritional tracking. According to the plaintiffs, Luzzatto's patented system describes a cross-platform remote consultation service designed to record and analyze user eating habits, monitor diets, and enhance awareness of product composition. This includes visualizing product characteristics before consumption, offering real-time consumption summaries, and displaying data based on various parameters, from actual intake to manufacturer label information. The suit claims Alonyal utilized nutritional control technologies, food calculators, and search tools based on the plaintiffs' designs and blueprints, referencing their long-standing online service, Nutricells. Attempts to resolve the dispute out of court were unsuccessful, and Alonyal has yet to file its response to the lawsuit.
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