McDonald's Israel Sued for $820,000 Over Patent Infringement Claim
Translated & summarized from Calcalist by baba
Entrepreneur Marco Luzzatto and his company Newbal-Tech are suing McDonald's Israel franchisee Aloniel for 3 million shekels, alleging patent and copyright infringement. The lawsuit claims McDonald's digital platforms violate a patent for a remote training system focused on nutritional monitoring. The parties previously attempted to resolve the matter out of court. McDonald's Israel stated they will respond after reviewing the lawsuit.
The story in 6 lines · by baba
- Marco Luzzatto and Newbal-Tech are suing McDonald's Israel for 3 million shekels over patent infringement.
- The lawsuit claims McDonald's app and websites violate a patent for a remote nutritional training system.
- The patent reportedly covers monitoring and analyzing personal dietary habits and increasing nutritional awareness.
- Aloniel, the exclusive McDonald's licensee in Israel, is named as the defendant in the suit.
- Previous attempts to resolve the dispute out of court were unsuccessful.
- McDonald's Israel has stated they will respond to the lawsuit after receiving and reviewing it.
An Israeli entrepreneur and his company are suing McDonald's Israel franchisee Aloniel for 3 million shekels (approximately $820,000) for allegedly infringing on a registered patent and copyrights. The lawsuit, filed in the Central District Court, centers on the technology behind McDonald's digital platforms in Israel.
Marco Luzzatto, along with his company Newbal-Tech Knowledge Services and Investments, claims that Aloniel, the exclusive McDonald's licensee in Israel since 1992, has violated a patent related to a remote training system. This system, according to the patent, allows for the registration, monitoring, and analysis of personal dietary habits and aims to increase general nutritional awareness.
The patent describes a system where users can view easily understandable data on consumption patterns, receive real-time updates on cumulative consumption, and access detailed information about food items, including quantities consumed and manufacturer labels. The plaintiffs allege that McDonald's Israel's app and websites use nutritional monitoring technologies, dietary calculators, and location services based on their patented designs and a previous online service called "Nutrisel."
According to the lawsuit, the parties were in contact before the legal action was initiated, but discussions were unsuccessful. Aloniel has not yet filed a defense. A spokesperson for McDonald's Israel stated that they have not yet received the lawsuit and will respond within the legal proceedings once they have.
The plaintiffs are represented by attorney Sabina Mayer.