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Ongoing Story· Day 12

El Al Upgrades Flights With Luxury Amenity Kits From Jo Malone

2 developments

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El Al Unveils Major Service Upgrades for All Classes Starting November

Translated & summarized from Cursorinfo by baba

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Russian · 6 newsrooms covering

El Al is launching a major upgrade to its passenger services across all classes, starting in November. The changes include updated menus, new bedding, enhanced digital services, and improved in-flight entertainment. Business class passengers will receive premium amenities, and all travelers will experience upgraded comfort. The airline will also begin installing Starlink satellite internet in 2027.

The story in 6 lines · by baba

  • El Al is introducing significant upgrades to its passenger services across all travel classes starting in November.
  • New menus, including options developed by Michelin-starred chef Assaf Granit, will be available for premium and business class passengers.
  • All passengers will receive new blankets and pillows, while business class travelers get enhanced amenities like pajamas and orthopedic pillows.
  • The airline's media system will offer personalized recommendations and content for religious passengers and children.
  • El Al plans to equip its fleet with Starlink satellite internet for free passenger use beginning in 2027.
  • The service enhancements are being rolled out alongside the addition of new Boeing 787 Dreamliner aircraft to the fleet.
El Al Unveils Major Service Upgrades for All Classes Starting November
Editorial illustration generated by baba News, not a photograph of the event.

El Al, Israel's flag carrier airline, has announced a comprehensive overhaul of its passenger services, set to be implemented in stages beginning this November. The modernization program will affect all travel classes and encompass onboard dining, sleeping amenities, entertainment systems, and digital services, with specific offerings varying by route and ticket type.

Economy class passengers on European routes will see menu enhancements, including a choice between traditional sandwiches and popular rice bowls. Premium and business class passengers will benefit from a new menu developed in collaboration with Michelin-starred chef Assaf Granit. All passengers will receive new blankets and pillows from the Israeli brand TAKEANAP. Business class travelers on long-haul flights will be provided with upgraded amenities such as orthopedic pillows with cooling effects, pajamas, slippers, and special mattress toppers. Exclusive amenity kits, created with Jo Malone London, will include toiletries, socks, and sleep masks, with the brand's signature scents also being used to fragrance the cabin. Business class passengers on long-haul routes will also be offered artisanal chocolate from Kibbutz Ein Zivan.

The airline's updated media system will offer personalized film recommendations, remember viewing progress, and provide content tailored for religious passengers and children. Starting in 2027, El Al's fleet will be equipped with Starlink satellite internet, offering free access for streaming and remote work. The airline's mobile app will be enhanced with an AI-powered virtual assistant named "Ella" and a new "trip mode."

These service upgrades coincide with the expansion of El Al's fleet, which includes new Boeing 787 Dreamliner aircraft featuring improved cabin humidity, comfortable air pressure, and panoramic windows to enhance the passenger experience.

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