El Al Unveils Major Passenger Service Upgrades Including New Amenities and Tech
Translated & summarized from Cursorinfo by baba
El Al is implementing major upgrades to passenger services starting November 2026, including enhanced sleeping amenities, updated catering by chef Assaf Granit, and improved in-flight entertainment. By 2027, the airline plans to introduce Starlink satellite internet. The mobile app will also receive a travel mode and an AI assistant named "Ella." These changes aim to improve passenger experience and competitiveness.
The story in 6 lines · by baba
- El Al will introduce significant passenger service upgrades starting November 2026.
- New bedding and amenity kits from TAKEANAP and Jo Malone London are planned.
- Chef Assaf Granit will lead menu updates for premium class passengers.
- Starlink satellite internet is slated for gradual implementation by 2027.
- An AI virtual assistant named "Ella" will be added to the mobile app.
- Upgrades aim to enhance passenger comfort, entertainment, and digital services.
El Al is set to introduce significant enhancements to its passenger services, starting in November 2026, with the most advanced upgrades planned for 2027. These changes will encompass onboard catering, sleeping comfort, entertainment, and digital services, aiming to boost customer satisfaction amidst increasing international airline competition.
Key improvements include updated bedding, with new pillows and blankets from the textile brand TAKEANAP available in all classes. Business class passengers will receive additional comforts such as cooling foam pillows, seat pads for better sleep on North American routes, and complimentary pajamas and slippers. Premium class travelers will also benefit from updated amenity kits featuring Jo Malone London toiletries and fragrances, with specific items varying by flight route and class.
Onboard dining is also being revamped. Economy class passengers on short European flights will have a choice between a sandwich or a poke bowl. For premium classes, menu updates are being led by chef Assaf Granit, introducing new dishes, including high-protein options, and providing nutritional information. New cutlery for premium classes and special welcome chocolates created with Chocolatiere de Karina are also planned.
In-flight entertainment will see personalized recommendations and the ability to resume viewing from previous flights. A dedicated children's interface, travel information access, and loyalty program login from seats are also in development. A major technological leap is scheduled for 2027, with El Al planning to gradually integrate Starlink satellite internet for in-flight Wi-Fi, though availability will be phased.
The airline's mobile app will feature a new travel mode, providing flight information and notifications starting 48 hours before departure. An AI-powered virtual assistant named "Ella" will also be introduced to handle initial passenger inquiries and assist with booking information. These upgrades mirror similar initiatives by other international carriers like Delta Air Lines and Singapore Airlines.
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