El Al Unveils Major Passenger Service Upgrades Including New Amenities and Tech

In collaboration with the Israeli textile brand TAKEANAP, El Al will introduce new blankets and pillows tailored for economy, premium, and business classes. Business class passengers will receive memory foam pillows with cooling technology, and those on flights to North America will also receive a mattress topper, pajamas, and slippers. Additionally, El Al is partnering with British fragrance house Jo Malone London to provide luxury amenity kits featuring toiletries and fragrances, presented in velvet or leather pouches.

Dining options are being revamped under Chef Assaf Granit, with premium classes receiving new menus and tableware focused on healthy, protein-rich dishes. In economy class on short European flights, passengers will have a choice between a sandwich and a poke bowl. The airline is also upgrading its in-flight entertainment systems to offer personalized recommendations, a new category for religious content, and the ability to resume watching content from previous flights.

For digital and connectivity upgrades, El Al has introduced an AI customer service representative named Ella and enhanced its digital app. The airline also plans to integrate free, high-speed Starlink internet across its fleet by 2027.