Strauss-Elite Brings Back Beloved 80s and 90s Israeli Candies
Translated & summarized from Walla by baba
Strauss-Elite is re-releasing 16 popular Israeli candies and snacks from the 80s and 90s due to consumer demand. The "sweet comeback" includes items like Jamaica chocolate and Zip, with some products featuring original-inspired packaging. A pop-up event at Ayalon Mall from November 10-16 will offer a special 79 shekel nostalgia package and interactive attractions.
The story in 5 lines · by baba
- Strauss-Elite is bringing back 16 iconic 80s and 90s Israeli candies and snacks.
- The comeback is driven by consumer nostalgia and requests for childhood favorites.
- Products include Jamaica chocolate, Tortini, Mamlada, Neshekolda, honey drops, and Zip.
- A special nostalgia package with 12 items will be available for 79 shekels.
- A pop-up event at Ayalon Mall will run from November 10-16 with themed attractions.
Strauss-Elite is reintroducing a selection of iconic candies and snacks from the 1980s and 1990s, responding to consumer demand and nostalgia. The "sweet comeback" includes 16 products, such as Jamaica chocolate, Tortini, Mamlada (filled candies), Neshekolda, lemon candies, honey drops, and the legendary Zip. Some items will feature packaging inspired by their original designs and the classic Elite logo.
The campaign, themed "A Lifetime of Sweet Moments," will offer these products in special limited editions. They will be available individually in retail chains and as a "nostalgia package" containing 12 items, including Mamlada Pineapple, Jamaica, Tortini, honey drops, Zip, Pesek Zman, Twist, and Elite Turkish coffee in vintage packaging.
A dedicated pop-up complex will open at the Ayalon Mall in Ramat Gan from November 10th to 16th. This event space will enhance the marketing campaign with photo booths, postcards, video games, childhood character figures, and a special nostalgic drink bar created in collaboration with Nadav Bornstein and the company "Kafayim." A special nostalgia package will be sold at the pop-up for 79 shekels.
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