Elite Group Reintroduces 16 Iconic Israeli Snacks in Limited Edition

Strauss Elite, a subsidiary of the Strauss Group, has announced the return of 16 beloved, discontinued snacks and sweets to Israeli shelves in a limited edition run. The nostalgic relaunch, driven by years of consumer requests, will feature some products in retro packaging using the brand's historic logo. The selection includes iconic items like "Jamaica" chocolate, "Tortini" wafers, "Nemulda" chocolate bars with raspberry and pineapple filling, "Neshikolda" chocolate, lemon gum, hard honey candies, and the popular "Zip" drink powder, a staple in Israeli homes during the 1980s and 1990s. Alongside these returning favorites, existing products such as "Pesek Zman" bars, "Twist," and Elite Turkish coffee will also be available in nostalgic packaging. The products will be sold individually in major retail chains and convenience stores. Additionally, a special gift box containing 12 of the featured items will be offered for 79 shekels. A dedicated pop-up complex will operate for one week, from November 10 to 16, at Ayalon Mall in Ramat Gan. This space will feature themed areas, arcade games, historical artifacts, and a special drink bar created in collaboration with Nadav Bornstein and the "Kafayim" company, where the nostalgic gift box can be purchased. A broad advertising campaign under the slogan "A Lifetime of Sweet Moments" will launch across television, billboards, and digital platforms. Maya Schneider, Marketing Manager of the Confectionery Division at Strauss, stated, "Over the years, we have received many requests from consumers asking to bring back the beloved candies of the past, and now we are happy to fulfill these requests. This is an opportunity for those who grew up with these products to see them on the shelf again, and at the same time, to allow a younger audience to discover flavors and products that were an integral part of Israel's consumption culture in the past."