Strauss-Elite Revives Nostalgic Israeli Snacks and Drinks
Translated & summarized from Ynet by baba
Strauss-Elite is re-releasing 16 nostalgic Israeli products, including the "Zip" powdered drink and "Mamulada," for a limited time. The "Zip" powder will be available in new, sugar-free sachets in orange, lemon, and raspberry flavors. A pop-up event at Ayalon Mall from November 10-16 will offer a special nostalgia package and interactive attractions.
The story in 6 lines · by baba
- Strauss-Elite is reintroducing 16 nostalgic Israeli products for a limited time.
- The popular "Zip" powdered drink mix will return in orange, lemon, and raspberry flavors.
- The "Zip" powder will be sold in sugar-free, 12-gram sachets for approximately 9 shekels.
- Other returning items include "Mamulada," Jamaica chocolate, and various candies and snacks.
- A pop-up complex at Ayalon Mall will operate from November 10-16 with special offerings.
- A dedicated nostalgia package will be available for 79 shekels at the pop-up event.
Strauss-Elite is bringing back 16 nostalgic products for a limited time, including the popular "Zip" powdered drink mix. The "Zip" powder, originally a citrus-flavored beverage, will be available in orange, lemon, and raspberry flavors. It will be sold in 12-gram sachets, sugar-free, and priced around 9 shekels. This revival is part of a marketing campaign by Strauss to reintroduce beloved childhood treats to the Israeli market.
In addition to "Zip," consumers can look forward to other returning items such as "Mamulada" in raspberry and pineapple flavors, Jamaica milk chocolate, Tortini, honey candies, lemon and cream "Bafalot," lemon gum jars, and mini Neshekolda snacks with nougat and vanilla-cream fillings. Later, "Paskal Zman," "Twist," and Turkish coffee will also be released in nostalgic packaging.
The products are already appearing in local grocery stores and will reach larger supermarket chains next week. Prices are expected to be comparable to similar Strauss-Elite products, which have seen several price increases over the past two years.
To celebrate the launch, Elite will open a pop-up complex at Ayalon Mall from November 10th to 16th. This temporary space will feature a special nostalgia package for 79 shekels, photo booths, postcards, video games, childhood character figures, and a nostalgic drink bar created in collaboration with Nadav Bornstein and the company "Kafayim."
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