Paz and El Al Partner for Loyalty Points on Fuel and App Purchases
Translated & summarized from Calcalist by baba
Paz, Israel's largest fuel company, has partnered with airline El Al and its FLY CARD credit card to allow users of the YELLOW app to earn El Al frequent flyer points on fuel, EV charging, and purchases made through the app. Customers using a FLY CARD will earn double points. The initiative aims to increase the FLY CARD's usage as a primary credit card, tapping into the YELLOW app's 2 million users and El Al's 3 million frequent flyer members.
The story in 6 lines · by baba
- Paz fuel company is partnering with El Al and FLY CARD to offer loyalty points on app purchases.
- Customers using the YELLOW app can earn El Al frequent flyer points on fuel, EV charging, and shopping.
- Purchases of 5 shekels via the YELLOW app will earn one frequent flyer point.
- FLY CARD holders using the YELLOW app will receive double points, two per 5 shekels.
- The partnership aims to make the FLY CARD a primary credit card for users.
- The YELLOW app has 2 million users, and El Al's Frequent Flyer Club has over 3 million members.
Fuel company Paz is entering a strategic partnership with El Al and its FLY CARD credit card.
Through this collaboration, customers using the YELLOW app will now be able to accumulate El Al's frequent flyer points on various purchases. These include refueling, charging electric vehicles, shopping at supermarkets and within the YELLOW app itself, and buying cooking gas from Pazgas, provided these transactions are made via the app. For every 5 shekels spent through the YELLOW app, one frequent flyer point will be earned, starting from the first shekel.
Customers who link their FLY CARD credit card to the YELLOW app will receive double points, earning two points for every 5 shekels spent. Paz and FLY CARD aim to leverage this partnership to make the FLY CARD a primary credit card in users' wallets, addressing the common challenge of loyalty credit cards often being secondary choices. The YELLOW app boasts 2 million users, while the Frequent Flyer Club has over 3 million members, with half a million holding a FLY CARD.
Paz, which operates the most extensive gas station network in Israel and owns retail chains like Super Yehuda and Haviv, sees this as an opportunity to enhance customer loyalty. Moshe Morgenshtern, CEO of the Frequent Flyer Club and FLY CARD, stated that "daily activities like refueling and shopping will turn into accumulating points and flights." Ophir Inbar, VP of Trade and Marketing at Paz Group, added that this move "continues to strengthen the YELLOW app as a platform that accompanies the customer in daily life and provides him with more value in every encounter with us."
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