Paz yellow App Partners with El Al's Frequent Flyer Club for Points

Paz's yellow app has launched a partnership with El Al's Frequent Flyer Club, allowing users to earn airline miles on purchases made through the app. Starting Sunday, customers using the yellow app for purchases of NIS 5 or more will accumulate Frequent Flyer points for flights, in addition to existing benefits for the yellow digital wallet. Customers with FLY CARD credit cards who update their details in the app will receive double points accumulation, a mechanism already in place with Sonol.

The Frequent Flyer Club boasts over 3.6 million members, while the yellow app has been downloaded by approximately 2 million users. The yellow app is considered the most active fuel app in the market, with an annual turnover exceeding NIS 3.5 billion. Both organizations anticipate a significant increase in app usage and point accumulation.

To earn points, users must link their yellow app account to their El Al Frequent Flyer Club account once via a dedicated interface within the app. Points will then be automatically accumulated and transferred to the Frequent Flyer account monthly. This applies to Dalken customers as well. Points are earned on fuel and electric vehicle charging, as well as purchases at yellow convenience stores, and partner supermarkets like Fresh Market, Mahsanei Lahav, and Super Yuda. Accumulated funds can be redeemed at these supermarkets, yellow stores, Super-Pharm, and Wolt, but not for fuel or electric charging.

Customers can earn up to NIS 30 per quarter for fuel and charging, with a minimum accumulation of NIS 50 per quarter required to retain the cashback, which is valid for two years. For example, a NIS 100 purchase at yellow yields NIS 10 in the digital wallet and 20 Frequent Flyer points. Additional points can be earned on gas cylinder purchases, electric vehicle charging, and Harel Switch car insurance. A 25% discount on a Nature and Parks Authority annual pass through the app also earns points.

Moshe Morgenstern, CEO of the Frequent Flyer Club and FLY CARD, stated that the collaboration with Paz and the yellow app is a significant move to expand point accumulation options and connect them to daily life. Ofir Inbar, VP of Commerce and Marketing at Paz Group, highlighted the partnership as strengthening the yellow app as a customer-centric platform and connecting two leading Israeli brands.

Details regarding point accumulation for Dalken customers indicate they earn 1 point per NIS 10 spent on fuel, rather than the standard 1 point per NIS 5. Points are accumulated for purchases through the yellow app at various supermarkets, gas stations, and services like Wolt and Pizza Hut. The accumulation for the Frequent Flyer Club is consistently 1 point per NIS 5 spent, regardless of the percentage earned in the yellow wallet. Updates to Frequent Flyer points occur at the end of each month, and coupons do not earn points. Certain Paz stations and yellow stores may not support app purchases or point accumulation.