El Al Frequent Flyer Club Partners With YELLOW App for New Point Earning
Translated & summarized from Ice by baba
El Al's Frequent Flyer Club and the YELLOW app have partnered to allow customers to earn flight points on everyday purchases like fuel and groceries made through the app. For every 5 shekels spent, one point is earned, with FLY CARD holders receiving double points. This collaboration aims to integrate flight point accumulation into daily routines, offering customers more opportunities to reach their next flight with El Al.
The story in 5 lines · by baba
- El Al's Frequent Flyer Club and the YELLOW app now allow earning flight points on fuel, charging, and supermarket purchases.
- Customers earn one frequent flyer point for every 5 shekels spent via the YELLOW app.
- FLY CARD holders will receive double points accumulation when using the YELLOW app.
- The partnership aims to integrate daily expenses with earning points for El Al flights.
- Users must link their YELLOW app account to their El Al Frequent Flyer Club account to participate.
El Al's Frequent Flyer Club has launched a new strategic partnership with the YELLOW app, expanding opportunities for customers to earn flight points through everyday expenses. Through this collaboration, customers using the YELLOW app can now accumulate El Al frequent flyer points on fuel purchases, charging, and supermarket shopping made via the app. For every 5 shekels spent through the YELLOW app, one frequent flyer point will be earned, starting from the first shekel. Members holding a FLY CARD and who have linked their credit card to the YELLOW app will benefit from double points accumulation, or even more, depending on their card's earning rate. This initiative allows customers to earn points for El Al flights while simultaneously accumulating credit for their YELLOW digital wallet, turning routine activities like refueling and shopping into additional chances to get closer to their next flight. To activate point earning, users must link their YELLOW app account to their El Al Frequent Flyer Club account through a dedicated interface within the app. Once linked, points will be automatically accrued and transferred to the frequent flyer account monthly.
Moshe Morgenstern, CEO of the Frequent Flyer Club and FLY CARD, stated that the partnership with Paz and the YELLOW app is a significant move that integrates daily life activities like refueling and shopping with point accumulation for flights. He highlighted that FLY CARD customers will enjoy double points, enabling them to reach their next flight faster. Morgenstern added that the club will continue to develop collaborations to connect with more aspects of daily life, offering members more ways to earn points for El Al flights.
Ofir Inbar, VP of Commerce and Marketing at Paz Group, emphasized that this move strengthens the YELLOW app as a platform that accompanies customers in their daily lives and adds value to every interaction. He noted that the partnership connects two leading Israeli brands with large customer bases, allowing customers to earn credit for purchases and refueling in the YELLOW app while also earning points for El Al flights from the same transaction.
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