Massive Crowds at New Lego Store Opening Spark Price Wars
Translated & summarized from Ynet by baba
An opening of a new Lego store in Petah Tikva, Israel, drew massive crowds, prompting retailer KSP to offer discounts of up to 50%. The overwhelming turnout highlighted Lego's popularity in Israel, with industry sources calling the stores "pilgrimage sites." Price comparisons show significant savings at KSP compared to the official Lego store, with discounts reaching over 1,000 shekels on some sets. Lego Israel stated their focus is on customer experience and exclusive offerings.
The story in 6 lines · by baba
- A new Lego store opening in Petah Tikva attracted massive crowds, leading to significant price drops by retailer KSP.
- KSP offered discounts of up to 50% on Lego products in response to the huge turnout at the new store.
- Lego stores are described as "pilgrimage sites" in Israel due to their immense popularity and constant activity.
- Price comparisons reveal potential savings of over 1,000 shekels on certain Lego sets when purchased at KSP versus the official Lego store.
- Lego Israel emphasized its focus on customer experience, exclusive products, and its VIP club.
- The popularity of Lego in Israel has grown significantly with new stores, events, and a large VIP club.
An unprecedented surge of shoppers, including children, teenagers, and adults, descended upon the opening of Israel's 11th Lego store in Petah Tikva last week, forming immense queues that stretched throughout the mall's floor even after the store officially opened. The overwhelming turnout surprised even Lego Israel representatives, who are accustomed to excitement around their brand, which boasts a quarter-million VIP club members. In response to the fervor, the retail chain KSP immediately announced significant discounts of up to 50% on Lego products, aiming to draw customers away from the official Lego store and other retailers like Ilanit, Shufersal, Super-Pharm, and Go Mobile. Industry insiders described Lego stores as "pilgrimage sites" that attract constant activity and noted that the phenomenon in Petah Tikva was extraordinary. They also observed that online retailers often react to new Lego store openings with targeted price reductions to capture attention. A source highlighted Lego's remarkable growth in Israel over the past year, citing new store openings, hundreds of thousands of visitors, a growing community, a substantial VIP club, exclusive launches, and family events, all contributing to genuine consumer value. A price comparison revealed substantial savings at KSP compared to the official Lego store, with discounts reaching up to 1,024 shekels on certain sets. While the official Lego store offers a wider selection of new and exclusive models and benefits like VIP points and gifts, KSP's discounts, particularly for Telegram or app members, present a compelling alternative. For instance, the "Gaby's Dollhouse" set saw a 49.34% saving at KSP, while the "Lord of the Rings: Barad-dûr" set offered a 43.04% discount. Other examples include significant savings on sets like "S.H.I.E.L.D. Aerial Battle" and "Hogwarts Castle." Lego Israel stated that their focus remains on their customers and the unique experience they provide, emphasizing their investment in expanding official stores, exclusive products, events, and their VIP club, aiming to offer creativity, enjoyment, and smiles beyond a mere shopping experience.
