Massive Crowds Flock to New LEGO Store Opening in Petah Tikva
Translated & summarized from Israel Hayom by baba
More than 1,000 children and teenagers attended the opening of Israel's 11th official LEGO Store at Ofer the Grand Mall in Petah Tikva on Thursday. The 200-square-meter store offers the widest selection of LEGO products in Israel, including exclusive items and customization options. The opening event featured a cake-cutting ceremony instead of a ribbon-cutting, with remarks from mall and company executives emphasizing the brand's popularity and expansion in Israel.
The story in 5 lines · by baba
- Over 1,000 children and teenagers attended the opening of a new LEGO store in Petah Tikva.
- The new store is the 11th official LEGO Store in Israel and features exclusive products.
- The store offers customization options, including building personal minifigures.
- The opening ceremony included a cake-cutting instead of a traditional ribbon-cutting.
- Executives from LEGO, Thor Group, and Ofer Malls attended the event.
Over 1,000 children and teenagers gathered on Thursday for the grand opening of the new LEGO store at Ofer the Grand Mall in Petah Tikva. Although the store officially opened its doors to the public at 5 PM, crowds began forming as early as the afternoon. The event included a special launch for invited guests prior to the public opening.
This marks the 11th official LEGO Store in Israel, situated in a 200-square-meter space comparable to flagship stores worldwide. It boasts the widest selection of LEGO products available in the country, including exclusive sets. The store features display areas, 3D models built from bricks, play zones, and customization stations for building personal minifigures and selecting individual bricks.
Instead of a traditional ribbon-cutting ceremony, the opening featured the affixing of a mezuzah and the cutting of a large LEGO-logo cake. Attendees included Omer Ugolnik, CEO of Ofer Malls; Dalit Thor, an owner of Thor Group; Yoav Gaon, CEO of Thor Group, the Israeli LEGO Store franchisee; Naomi Siman-Tov, CEO of Ofer the Grand Mall; city officials; business figures; and social media influencers.
Yoav Gaon expressed his excitement, stating, "The love and enthusiasm of LEGO fans in Israel continue to move us with every new store opening. Seeing children, families, and collectors arrive with excitement and connect with the world of LEGO is precisely why we continue to grow and expand." He added that the new store aims to bring the full international LEGO experience to residents of Petah Tikva and the surrounding area.
Omer Ugolnik highlighted the significance of international brands opening branches in Israel, calling it "not a given." He thanked LEGO for choosing one of their leading malls for one of Israel's most beautiful, diverse, and largest stores, mirroring international locations. Naomi Siman-Tov noted that LEGO's arrival aligns with their strategy of bringing leading international experiences to the mall, viewing it as more than just a shopping destination but a place for experience, inspiration, and quality time.
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