Zara Home Considers Future in Israel Amid Store Closures and New Shipping Fees
Translated & summarized from Mako by baba
Zara Israel is evaluating the future of most of its Zara Home stores after closing a branch in Beersheba due to declining sales. The company has also implemented a 14.90 shekel shipping fee for all online orders, removing the previous free shipping threshold. Additionally, Zara products in Israel are reportedly 35% to 50% more expensive than in the Netherlands, with price differences amounting to hundreds of shekels.
The story in 5 lines · by baba
- Zara Israel is considering the future of most of its Zara Home stores.
- The company recently closed its Zara Home branch in Beersheba.
- New shipping fees of 14.90 shekels apply to all online orders.
- Free shipping on orders over 199 shekels has been discontinued.
- Zara products in Israel are 35%-50% more expensive than in the Netherlands.
Zara Israel is reportedly considering the future of most of its Zara Home sub-brand stores, following the recent closure of its branch in Beersheba. Sources in the field suggest the Beersheba closure was due to weakening sales in the home goods category. The company is now evaluating the continued operation of its Zara Home stores in the Ayalon Mall in Ramat Gan, Big G'lilot, and TLV in Tel Aviv.
In parallel, Zara has begun charging a shipping fee for all online orders, a change from its previous policy. As of the beginning of October, all brands under the Gottex Group, including Zara, Pull&Bear, Massimo Dutti, Bershka, and Stradivarius, are charging 14.90 shekels for each package delivery. The option for free shipping on orders of 199 shekels or more has been eliminated.
Furthermore, data collected by the Israeli shipping company Redbox Parcel indicates significant price discrepancies for Zara products in Israel compared to those sold abroad. Even before factoring in shipping costs, prices in Israel are reportedly 35% to 50% higher than in the Netherlands for several examined items, with differences reaching hundreds of shekels. For example, a long plaid trench coat costs 799 shekels in Israel versus 571 shekels in the Netherlands, and a leather printed shoulder bag is priced at 799 shekels in Israel compared to 529 shekels in the Netherlands. Zara Israel did not provide a comment.
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