Selena Gomez's Rare Beauty Brand Launches in Israel
Translated & summarized from Now 14 by baba
Selena Gomez's international beauty brand, Rare Beauty, has launched in Israel, ending the need for consumers to import products or buy them abroad. An online pre-sale began October 11 via the Be Pharm app with nationwide delivery, and products will later be available in Be Pharm stores. The brand is known for its makeup, particularly blushes, and promotes self-expression.
The story in 5 lines · by baba
- Selena Gomez's Rare Beauty brand is now available for purchase in Israel.
- Products are initially available through an online pre-sale on the Be Pharm app.
- Nationwide delivery is offered, with in-store availability planned for later.
- The brand is known for its makeup, especially blushes, and its message of self-expression.
- Consumers are advised to compare prices and check availability as not all international products may be offered.
The international beauty brand Rare Beauty, founded by singer and actress Selena Gomez, has officially launched in Israel. Previously, consumers had to import products or purchase them while traveling abroad. Now, Rare Beauty items are available for purchase within Israel.
The initial launch features an online pre-sale through the Be Pharm app, which began on October 11 and offers nationwide delivery. The company plans to make the products available in physical Be Pharm stores later. Rare Beauty is part of Be Pharm's House of Beauty complex, which also features other international brands.
Rare Beauty has achieved global success, known for its makeup products and its message promoting self-expression and natural beauty. The brand is particularly recognized for its vibrant blushes and products designed for a wide range of skin tones. Popular items like the Soft Pinch Blush Powder, Stay Vulnerable Melting Blush, Soft Pinch Liquid Blush, Soft Pinch Tinted Lip Oil, highlighters, Rebel Lip Gloss, and Find Comfort Body and Hair Mist will be offered.
While the brand's arrival simplifies access for Israeli consumers, it is advised to compare prices and check product availability, as the full international collection may not be offered in Israel.
