Selena Gomez's Rare Beauty Cosmetics Now Available in Israel

Selena Gomez's beauty brand, Rare Beauty, has officially launched in Israel through the Be Pharmacy retail chain. The brand's products will be competitively priced, aiming to match European market costs. An early sale began Sunday via the Be Pharmacy app, with nationwide delivery available, and products are expected to appear in physical stores later.

Rare Beauty has gained international acclaim for its innovative products, high quality, and social mission. Previously, the brand was sold globally through Sephora. The initial launch in Israel includes a range of items such as liquid and powder blushes, a melting cream blush, lip oils in various shades, silk-finish highlighters, lip gloss, and a body and hair mist. Specific prices include 89 shekels for a fuchsia liquid blush, 79 shekels for a natural-look cream blush, 69 shekels for lip oils, 93 shekels for lip gloss, and 95 shekels for highlighter.

Eitan Saida, CEO of Be Pharmacy, expressed pride in bringing trendy brands to Israel and highlighted Rare Beauty's status as a global icon. He noted the innovative approach of launching with an app-based pre-sale to ensure accessibility for customers across the country. This move aligns with Be Pharmacy's strategy as a "House of Beauty" to offer sought-after international brands.

The launch follows the recent arrival of Sephora in Israel approximately one month ago, with three stores opening in Azrieli malls in Tel Aviv, Holon, and Jerusalem. Sephora, a French multinational retailer, offers nearly 340 brands alongside its own "Sephora Collection." The Israeli beauty retailer GLAM42, the official importer of Sephora Collection, partnered with Azrieli malls for this introduction, fitting into Azrieli's strategy to provide Israeli consumers with desirable international brands and a unique shopping experience.