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Selena Gomez's Rare Beauty Brand Launches in Israel
The international beauty brand Rare Beauty, founded by Selena Gomez, has launched in Israel through the Be Farma pharmacy chain. Initially, products are available for pre-sale exclusively via the Be Farma app with nationwide delivery, with plans for in-store availability later.
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What happened
- 01Rare Beauty, founded by Selena Gomez, has launched in Israel via Be Farma.
- 02Initial sales are exclusively through the Be Farma app with nationwide delivery.
- 03In-store availability and pickup are planned for a later stage.
- 04The brand is known for its makeup and social message.
- 05Be Farma aims to bring trendy international brands to Israel.
- 06This follows Be Farma's recent addition of BABYLISS hair products.
Be Farma's CEO expressed pride in bringing the "trendiest brands" to Israel. This launch follows Be Farma's recent expansion into hair styling products.
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