Supermarket Chain Joins Race for iPhone Sales with Discounted Prices
Translated & summarized from Now 14 by baba
Supermarket chain Mahsanei Ha'Shuk has entered the competition for iPhone sales by offering discounted iPhone 18 Pro and Pro Max models. The promotion is limited to its Eilat branch and requires a minimum additional purchase of 99 shekels. These devices are parallel imports, eSIM-only, and come with a one-year warranty. The supermarket's prices are significantly lower than those offered by competitors like Osher Ad, Victory, and Yohananof, but consumers must consider the location and eSIM-only restriction.
The story in 6 lines · by baba
- Mahsanei Ha'Shuk is offering discounted iPhone 18 Pro and Pro Max models, joining a competitive market.
- The promotion is exclusive to the Ha'Sefen branch in Eilat and requires an additional purchase of at least 99 shekels.
- The iPhone 18 Pro (256GB) is priced at 3,690 shekels, and the Pro Max at 4,299 shekels.
- These devices are parallel imports, support Hebrew, and are eSIM-only, lacking physical SIM card slots.
- Mahsanei Ha'Shuk's prices are substantially lower than those of competitors Osher Ad, Victory, and Yohananof.
- Consumers should verify storage, SIM type, warranty, and promotional limitations before purchasing.
The competition for iPhone sales among Israeli supermarket chains has intensified with the entry of Mahsanei Ha'Shuk. The supermarket chain is now offering iPhone 18 Pro and Pro Max models at prices lower than those typically found at other retailers. However, this promotion is exclusively available at the "Ha'Sefen" branch in Eilat and requires an additional purchase of at least 99 shekels at the same store.
Under the terms of the offer, the iPhone 18 Pro with 256GB of storage will be sold for 3,690 shekels, while the iPhone 18 Pro Max with the same storage capacity is priced at 4,299 shekels. These devices are imported through parallel import channels, feature Hebrew language support, and are eSIM-only, meaning they do not support physical SIM cards. Mahsanei Ha'Shuk states that the devices come with a one-year warranty serviced by DCS laboratories.
In comparison, other chains are offering the iPhone 18 Pro (256GB) at higher prices. Osher Ad's prices range from 3,999 to 4,490 shekels, Victory offers it for 4,399 shekels (limited to one device per customer), and Yohananof sells it for 4,250 shekels (also limited to one device per customer). Mahsanei Ha'Shuk's price of 3,690 shekels is significantly lower than these competitors, by up to 709 shekels compared to Victory.
For the Pro Max model, Mahsanei Ha'Shuk's price of 4,299 shekels is considerably less than Victory's 5,199 shekels and Yohananof's 5,250 shekels, representing savings of up to 951 shekels before factoring in the required additional purchase in Eilat.
Consumers considering these deals are advised to examine not only the shelf price but also the storage capacity, SIM card compatibility (eSIM only), warranty conditions, and any promotional restrictions. The discounted price is most beneficial for those who can visit the Eilat branch and are comfortable with an eSIM-only device.
