Supermarkets Undercut Electronics Retailers on New iPhone 18 Pro Price
Translated & summarized from Ice by baba
The story in 5 lines · by baba
- Supermarkets are now competing with electronics stores on iPhone prices in Israel.
- Yohananof offers the iPhone 18 Pro for 4,250 shekels, the lowest price found.
- Price differences between retailers reach up to 240 shekels among supermarkets.
- Traditional retailers like Electric Warehouse and iDigital sell the phone for over 5,000 shekels.
- Supermarket entry into mobile sales offers aggressive pricing and consumer savings.
The launch of the iPhone 18 series has sparked significant consumer interest in Israel, with major supermarket chains now competing with electronics and cellular retailers on price. A study by the Institute for Retail Research, presented on i24NEWS, compared the cost of the iPhone 18 Pro with 256GB of storage across different retail networks. The findings reveal substantial price differences, with supermarket chain "Yohananof" offering the device at the lowest price of 4,250 shekels. "Victory" supermarket followed in second place at 4,399 shekels, while "Osher Ad" supermarket was the most expensive among the food retailers at 4,490 shekels. This represents a price gap of up to 240 shekels between the cheapest and most expensive supermarket options.
The initial launch of the iPhone 18 series in Israel saw record demand and long queues at official distributors and major electronics and cellular stores, which offered the 256GB iPhone 18 Pro at significantly higher prices. For instance, "Electric Warehouse" sold it for 5,029 shekels, and "iDigital" priced it at 5,449 shekels. The entry of supermarket chains into the mobile market with aggressively low prices is creating intense competition and allowing consumers to save hundreds, or even over a thousand shekels, compared to other retailers.
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