Victory Supermarket Chain Launches New iPhone 18 Pro Max Sale

Just days after selling out of approximately 1,000 iPhone 18 Pro models imported through parallel import channels within 48 hours, the Victory supermarket chain is launching another discounted sale. Starting Thursday, October 1, Victory will offer pre-orders for the iPhone 18 Pro Max at a price of 5,199 shekels. This sale is limited to 1,000 units and requires a minimum purchase of 100 shekels from other store products. Customers can expect delivery of the devices within the week, by Tuesday.

This move by Victory occurs amidst intense competition among major Israeli retailers. Yohananoff, owned by Eitan Yohananoff, is also entering the fray, offering the iPhone 18 Pro Max (256GB) for 5,250 shekels. Previously, Osher Ad offered the iPhone 18 Pro (parallel import) for 4,490 shekels, and Rami Levy Stock is also expected to begin selling the devices. Shufersal Online is listing the iPhone 18 Pro (256GB) starting at 5,199 shekels with free shipping.

Unlike Osher Ad and Victory, which rely partly on parallel imports for some models, Shufersal is selling devices from the official importer, explaining the price difference and ensuring full importer warranty. This current competition is a continuation of the price war that began with the previous iPhone generation's launch in November 2025, when Osher Ad and Victory disrupted the market with prices as low as 2,999 and 2,899 shekels for base models, transforming supermarket shelves into a hotbed for mobile phone sales in Israel.