Yohananof Supermarket Chain Sells New iPhones at Lowest Price in Israel

The supermarket chain Yohananof, owned by businessman Eitan Yohananof, has announced it is selling the new iPhone 18 Pro model for 4,250 shekels, positioning itself as the retailer offering the lowest price in Israel for the device. This follows Yohananof's earlier move as the first supermarket chain to sell the iPhone 18 Pro Max.

The newly arrived shipment includes 256GB iPhone 18 Pro models, available immediately in blue, red, silver, and black. These devices are the international eSIM-only version, supporting cellular networks in Israel directly through device settings. All phones are new, in original packaging, unactivated, and come with a warranty and service through DCS laboratories nationwide.

The iPhones are available at several Yohananof branches, including Be'er Sheva, Netanya, Ra'anana, Holon, Ramla, Modi'in, Jerusalem, Hadera, Tiberias, Ashkelon, Afula, and Tel Aviv. The chain is limiting purchases to one device per person.

This initiative is part of Yohananof's strategy to expand its consumer product offerings with accessible pricing and added value for customers. The company also recently began selling the new AirPods 4 for 369 shekels.

Yohananof's pricing undercuts competitors; Osher Ad previously sold the iPhone 18 Pro for 4,490 shekels, and Victory sold it for 4,399 shekels.