Victory Supermarket Chain Joins iPhone 18 Sales Race
The competition among Israeli supermarket chains to sell the new iPhone 18 is intensifying, with Victory becoming the latest retailer to announce its pricing. Victory will offer the iPhone 18 through parallel import for 4,399 shekels, marking the lowest price among official imports currently available in food chains. This move follows similar announcements from other supermarket giants.
Previously, Osher Ad entered the competition, selling the same model for 4,490 shekels. Both chains are offering prices at least 500 shekels below the standard market rate. Yohananoof also announced it would sell the iPhone 18 Pro Max for 5,250 shekels.
The iPhone 18 will be available at select Victory branches, including those in Bat Yam, Ayalon Mall, Rosh Ha'ayin-Afek, Ganei Tikva, and Shoham. Purchases are limited to one unit per customer.
Despite ongoing complaints from customers who pre-ordered devices and have yet to receive them, food retailers are expanding their involvement in electronics sales. Industry observers anticipate that more supermarket chains, including Rami Levy HaStock, are expected to join the sales competition soon.
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