Yohananoof Supermarket Chain Expands iPhone 18 Pro Max Sales Nationwide
Translated & summarized from Ice by baba
The story in 4 lines · by baba
- Yohananoof supermarket chain expands iPhone 18 Pro Max sales nationally.
- The popular smartphone is offered at NIS 5,250 for the 256GB model.
- The move follows similar smartphone sales by other Israeli supermarket chains.
- Competition is expected to increase with Rami Levy Stock joining the market.
The supermarket chain Yohananoof, owned by businessman Eitan Yohananoff, has dramatically expanded its sale of the iPhone 18 Pro Max to dozens of branches across Israel. This aggressive move aims to capitalize on the "crazy demand" for the popular Apple smartphone, which is being offered at NIS 5,250 for the 256GB model.
The expansion covers numerous locations from the north to the south, including Kiryat Shmona, Haifa, Hadera, Netanya, Tel Aviv metropolitan area branches, Jerusalem, and southern cities like Ashdod and Ashkelon. Yohananoff highlighted the broad national rollout, stating that additional branches were added to ensure maximum consumer accessibility and that "you won't have to go far."
This initiative follows a trend of Israeli supermarket chains entering the smartphone market. Previously, chains like Osher Ad, Victory, and Shufersal began selling regular iPhone 18 models at special prices. Yohananoff currently distinguishes itself as the sole chain offering the premium Pro Max model, with devices available in an international version supporting eSIM only.
The competition in this sector is expected to intensify further with the anticipated entry of Rami Levy Stock, suggesting the "war for the Israeli consumer's pocket" is far from over.
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