Yohananof Enters iPhone Competition with Pro Max Model

Retail chain Yohananof is joining the competition to sell the new iPhone 18 Pro Max, following similar moves by grocery chains Osher Ad and Shufersal. Yohananof will offer the iPhone 18 Pro Max with 256GB of storage, eSIM capability, and immediate availability in blue, silver, and black. This international version of the device supports eSIM only, allowing direct connection to compatible cellular networks in Israel. Yohananof states all devices are new, in original packaging, and come with warranty and service through nationwide DCS laboratories.

The price set by Yohananof for the iPhone 18 Pro Max 256GB is 5,250 shekels. This price point is notable as it is for the Pro Max model, potentially offering a competitive option compared to the Pro models sold by other retailers. The company is also offering AirPods 4 for 369 shekels, which is reportedly below the market price of over 400 shekels for the same model.

The iPhones will be available starting tomorrow morning at select Yohananof branches across Israel, including locations in Haifa, Modi'in, Jerusalem, Ramat HaSharon, Tel Aviv, Bat Yam, Rehovot, Ashkelon, Hadera, and Holon. The entry of Yohananof into the market provides consumers with another option for price comparison, as well as for evaluating the specific model, import type, and warranty conditions before purchasing the expensive device.