Super-Pharm Enters iPhone 18 Sales Amidst Price War

Super-Pharm Online is expanding its product offerings to include the new iPhone 18 Pro Max, featuring 256GB storage and eSIM capability. The device is available for 5,549 shekels with free shipping, sold by Newcell, an external vendor operating on the Super-Pharm platform. The iPhones are imported through parallel import channels and come with Apple's international warranty, serviced by DCS labs. Customers can opt for home delivery within 2-4 business days or self-pickup from the seller within one business day, subject to stock availability.

This move by Super-Pharm into the smartphone market, specifically Apple's latest models, occurs as major retail chains in Israel are engaged in a significant price war over these popular devices. Recently, Shufersal and Osher Ad announced promotional prices for the new iPhone model in their branches. Victory supermarket chain also plans to offer the iPhone 18 in its stores soon. This intensified competition reflects a broader shift in consumer trends observed in Israel over the past year, with retailers vying for market share in the high-demand electronics sector.