Israeli Supermarket Chain Offers Deep Discount on New iPhones
Translated & summarized from Globes by baba
Israeli supermarket chain Osher Ad is selling the new iPhone 18 for 3,999 shekels, over 1,000 shekels below the average market price. This deep discount is a "loss leader" strategy to attract customers and enhance the brand's image as a low-cost provider. Other supermarket chains had initially matched Osher Ad's earlier price, prompting the further reduction. The offer is for a limited quantity and at select branches, but includes an official warranty.
The story in 5 lines · by baba
- Osher Ad is selling the new iPhone 18 for 3,999 shekels, a discount of over 1,000 shekels.
- The supermarket chain is using the iPhone as a "loss leader" to attract customers.
- The discounted offer is for a limited quantity and available at only four branches.
- Other supermarket chains had previously matched Osher Ad's initial iPhone pricing.
- The strategy aims to boost customer traffic and enhance the brand's low-cost image.
The Israeli supermarket chain Osher Ad has announced a significant price reduction on the newly released iPhone 18, selling it for 3,999 shekels in four of its branches. This represents a discount of over 1,000 shekels from the average market price and more than 500 shekels off its initial offering of 4,499 shekels for the 256GB model.
Osher Ad initially launched the iPhone 18 at a price point approximately 500 shekels below the average market price, a move that other supermarket chains like Yohananof and Victory soon matched. To regain a competitive edge and attract more customers, Osher Ad has now further reduced the price, positioning itself as a leader in offering the sought-after device at a low cost.
This strategy, known in retail as a "loss leader," aims to draw customers into the store by offering a popular product at an attractive price, even at a reduced profit margin. The goal is to enhance the brand's image as a low-cost provider and encourage customers to make additional purchases, thereby increasing the overall value of their shopping basket.
While the discounted iPhones are available in a limited quantity and only at select Osher Ad branches, they come with official warranty and all original accessories. This tactic is part of a broader trend in Israeli retail where supermarkets are expanding their product offerings beyond groceries to include electronics, appliances, and even vehicles, competing with traditional electronics retailers and aiming to boost store traffic and customer loyalty.
