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Israel HayomTech

Gett Taxi Enhances Passenger Safety with New In-App Features

Translated & summarized from Israel Hayom by baba

Center-rightNeutral tone

Hebrew · 3 newsrooms covering

Gett Taxi has launched a new in-app safety zone featuring real-time route sharing, AI-powered incident reporting, and a country-specific emergency dial button. These tools aim to enhance passenger security during rides in Israel and abroad. The company stated the features were developed based on consumer research to build trust and provide peace of mind throughout the journey. Gett plans to introduce additional safety solutions for both passengers and drivers in the future.

The story in 6 lines · by baba

  • Gett Taxi added a new safety zone to its app with route sharing, incident reporting, and an emergency button.
  • The safety zone provides real-time route tracking for passengers' contacts.
  • An AI system classifies incident reports based on urgency for faster response.
  • The emergency button automatically adapts to local police numbers in different countries.
  • Gett CEO Mark On highlighted trust and safety as key to user experience.
  • The new features aim to extend safety measures throughout the entire taxi ride.
Gett Taxi Enhances Passenger Safety with New In-App Features
Editorial illustration generated by baba News, not a photograph of the event.

Gett Taxi has introduced a new safety zone feature within its app, designed to provide passengers with enhanced security during rides both in Israel and abroad. This feature, which remains visible throughout the journey, consolidates three key tools: real-time route sharing with contacts, an incident reporting system, and a quick-dial emergency button for police. Previously, most safety measures were concentrated at the booking stage, such as driver and vehicle details. The new functionality extends these protections into the active ride.

The route-sharing tool allows users to send a link to family or friends, enabling them to track the taxi's progress in real-time, view driver and vehicle information, and see the estimated arrival time. The incident reporting system utilizes artificial intelligence to classify safety reports instantly, prioritizing urgent issues over less critical ones. This ensures that serious incidents are addressed promptly, bypassing a queue that might otherwise include minor complaints.

The emergency button is context-aware, automatically adjusting to the local emergency number in whichever country the passenger is located, eliminating the need for travelers to search for this information during a crisis. Gett's CEO, Mark On, stated that trust is a crucial element of user experience, with safety being fundamental to building that trust. He emphasized the company's goal to give passengers more control and peace of mind, ensuring accessible safety measures are available within the app.

According to Gett, these new tools are the result of consumer research and user feedback, aiming to create a continuous safety experience from before the ride begins until the destination is reached. The company plans to develop further solutions for both passengers and drivers as part of a broader strategy to bolster user confidence and security.

Israel HayomRight · Tel Aviv

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Full coverage · 3 outlets
First: Ynet · 2h ago

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