Gett Enhances Ride Safety With New In-App Features
Translated & summarized from Ynet by baba
Gett has introduced a new safety zone in its app, offering features like real-time trip sharing, incident reporting with AI, and an emergency services button. These tools aim to increase passenger security and trust during rides. The company plans further enhancements for both passengers and drivers as part of its broader strategy. CEO Mark On highlighted safety as key to building user trust and providing passengers with control.
The story in 5 lines · by baba
- Gett's new in-app safety zone offers real-time trip sharing with contacts.
- Passengers can now report safety incidents directly via the app using AI.
- A quick-access button connects users to emergency services, adapting internationally.
- The features aim to enhance passenger security and build trust in the service.
- Gett plans further safety and service improvements for passengers and drivers.
Ride-hailing company Gett has launched a new dedicated safety zone within its app, designed to provide real-time assistance and enhance passenger security throughout their journeys. This initiative, informed by consumer research and in-depth discussions with users, aims to bolster customer confidence in the technology. The new features complement existing safety measures, such as displaying driver and vehicle details and ratings, to create a comprehensive security continuum from booking to arrival.
The safety zone integrates three core tools. The first allows passengers to share their trip details, including real-time route tracking, driver and vehicle information, and estimated arrival time, with family or friends. The second tool enables direct reporting of safety incidents through the app, with AI technology managing and classifying these reports in real-time for prioritized handling based on urgency.
The third feature provides a quick-access button to dial emergency services, automatically adapting to the local emergency number when traveling abroad.
Gett states that the launch of the dedicated zone is part of a broader strategy, with additional solutions planned for both passengers and drivers. The increased emphasis on safety solutions in everyday applications reflects a wider public demand for accessible tools to address stress or fear. The need for technology-based solutions is often highlighted in public discussions concerning various incidents, from concerns about sexual harassment in public transport to broader safety and security events, such as the recent Flydubai incident.
Mark On, CEO of Gett, emphasized that trust is a crucial component of the user experience, with safety being central to building that trust. He stated the company's goal is to give passengers more control and peace of mind, ensuring they have simple and accessible in-app resources available in case of need, with the feeling of security beginning at the time of booking and continuing until arrival.
