Israeli Auto Importers Announce Key Appointments and Brand Acquisitions
Translated & summarized from Sport5 by baba
Israeli car importers have seen significant leadership changes and brand acquisitions in the past month. Colmobil appointed new division managers, while Delahom Motors named Avi Tzur as Chairman and took over the JAC franchise following a bankruptcy. Auto Chen also acquired the exclusive franchise for the Forthing brand. These moves reflect expansion and strategic shifts within the Israeli automotive market.
The story in 5 lines · by baba
- Colmobil appointed Roby Cohen, Vered Mana, and Tal Avizarat to key management positions.
- Avi Tzur was appointed Chairman of Delahom Motors, which also acquired the JAC franchise.
- Delahom Motors will offer extended warranties and service for JAC vehicles starting November 1.
- Auto Chen secured the exclusive franchise for the Forthing vehicle brand.
- New European-standard Forthing models are expected to be marketed in Israel soon.
Several Israeli car importers have announced significant personnel changes and brand acquisitions in the past month. At Colmobil, importer for brands including Hyundai, Mitsubishi, Mercedes, and Genesis, Roby Cohen has been appointed Manager of the Mercedes and Smart division, reporting to Vice President of Luxury Vehicles Lian Zaks. Vered Mana is now the Manager of the Mitsubishi and Ora division, while Tal Avizarat will manage the Fleet division, both under Vice President of Private Vehicles Erez Sabag. Mana previously served as VP of Operations in Israel for Questar, and Avizarat has managed the Mitsubishi and Ora division for the past two years.
Delahom Motors, importer of BAIC and Foton among others, has appointed Avi Tzur as Chairman of the company. Tzur brings extensive experience in the local automotive sector, having previously been CEO of Lubinski Group, Champion Motors, and Mercedes at Colmobil. Hamdan Delahom will serve as President, and Miki Boguslavsky will continue as CEO.
Tzur's appointment follows Delahom Motors' expansion and acquisition of the JAC vehicle franchise, which includes both passenger and commercial vehicles. This franchise was previously held by Otomax before its bankruptcy. Delahom Motors will now provide full service to existing JAC customers starting November 1, extending the warranty to 5 years or 150,000 km, up from 3 years or 120,000 km, and offering one complimentary periodic service.
Auto Chen, importer of Golden Dragon buses and Maxus vehicles, has also expanded its brand portfolio by acquiring the Forthing vehicle franchise, previously managed by UMI. Auto Chen stated that new models of the Forthing brand, compliant with full European standards, will soon be marketed in Israel. Forthing will be exclusively represented by Auto Chen, unlike Maxus.
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