Israeli Auto Industry Sees Executive Changes and Brand Shifts
Translated & summarized from N12 by baba
Israeli car importers have seen recent executive changes and brand shifts. All-Car appointed new division directors, while Delahom Motors named Avi Tzur as Chairman following its acquisition of the JAC brand franchise. Auto Chen has also taken over the exclusive franchise for the Forthing brand. These changes reflect ongoing developments within Israel's automotive sector.
The story in 5 lines · by baba
- Robi Cohen was appointed Director of the Mercedes and Smart division at All-Car.
- Avi Tzur was appointed Chairman of Delahom Motors, which also secured the JAC brand franchise.
- Delahom Motors will extend the warranty for JAC vehicles to five years or 150,000 km.
- Auto Chen has acquired the exclusive franchise for the Forthing brand.
- New Forthing models meeting European standards will soon be marketed in Israel.
Several Israeli car importers have announced significant executive appointments and brand realignments in recent months. At All-Car (importer for Hyundai, Mitsubishi, Mercedes, Genesis, Smart, Ora, and Omoda-Jaeco), Robi Cohen has been appointed Director of the Mercedes and Smart division, reporting to Vice President of Luxury Vehicles Lian Zaks. Vered Mana is now Director of the Mitsubishi and Ora division, while Tal Avizarat will lead the Fleet division, both under Vice President of Private Vehicles Erez Sabag. Mana previously served as VP of Operations in Israel for Questar, and Avizarat has managed the Mitsubishi and Ora division for the past two years.
Delahom Motors, importer of BAIC, ArcFox, CAVAN, ROX, FOTON, and KING LONG, has appointed Avi Tzur as Chairman of the company. Tzur brings extensive experience in the local auto sector, having previously been CEO of Lubinski Group, Champion Motors, and Mercedes at All-Car. Hamdan Delahom will serve as President, and Miki Boguslavsky will continue as CEO. Tzur's appointment follows Delahom Motors securing the JAC brand's private and commercial vehicle franchise, previously held by Otomax before its bankruptcy. Delahom Motors will assume full service for existing JAC customers starting November 1, extending the warranty to five years or 150,000 kilometers, with one complimentary periodic service.
Auto Chen, importer of Golden Dragon buses and Maxus vehicles, has also expanded its portfolio by acquiring the Forthing brand's franchise, previously under UMI. Auto Chen stated that new models, compliant with full European standards, will soon be marketed in Israel. Forthing will be exclusively represented by Auto Chen, unlike Maxus.
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