Israeli Auto Industry Sees Executive Changes and Brand Shifts
Translated & summarized from Mako by baba
Israel's automotive industry is undergoing changes with new executive appointments and brand realignments. Colmobil appointed Robi Cohen to lead its Mercedes and Smart division, while Vered Mana and Tal Avizarat took charge of Mitsubishi/Ora and fleet divisions, respectively. Delahom Motors named Avi Tzur as Chairman following its acquisition of the JAC franchise, promising extended warranties. Auto Chen also gained exclusive rights to the Forthing brand.
The story in 5 lines · by baba
- Robi Cohen appointed Director of Mercedes and Smart at Colmobil.
- Vered Mana and Tal Avizarat appointed to lead Mitsubishi/Ora and fleet divisions at Colmobil.
- Avi Tzur named Chairman of Delahom Motors after acquiring JAC franchise.
- Delahom Motors will offer extended warranties and service for JAC vehicles.
- Auto Chen gains exclusive franchise for the Forthing brand.
Recent months have brought significant shifts within Israel's automotive sector, including changes in brand representation and new senior appointments at various car importers. At Colmobil, the importer for brands such as Hyundai, Mitsubishi, Mercedes, and Genesis, Robi Cohen has been appointed Director of the Mercedes and Smart division, reporting to Vice President of Luxury Vehicles Lian Zaks. Vered Mana is now the Director of the Mitsubishi and Ora division, while Tal Avizarat will lead the fleet division, both under the purview of Private Vehicles Vice President Erez Sabag. Mana previously served as VP of Operations in Israel for Questar, and Avizarat has 15 years of experience with the importer.
Delahom Motors, which imports BAIC, Foton, and other brands, has appointed Avi Tzur as its new Chairman. Tzur brings extensive experience, having previously been CEO of Lubinski Group, Champion Motors, and Mercedes at Colmobil. This appointment coincides with Hamdan Delahom serving as President and Miki Boguslavsky continuing as CEO. The move follows Delahom Motors acquiring the JAC brand's private and commercial vehicle franchise, previously held by Otomax before its bankruptcy. Delahom Motors will now provide full service to existing JAC customers starting November 1, extending the warranty to five years or 150,000 kilometers, with one complimentary periodic service.
Auto Chen, importer of Golden Dragon buses and Maxus vehicles, has also expanded its portfolio by taking over the Forthing brand's franchise exclusively from UMI. Auto Chen announced that new models of the Forthing brand, compliant with European standards, will soon be available in Israel.
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