Rami Levy Stock Network Joins iPhone 18 Pro Max Sales Race

The competition for the new iPhone 18 Pro Max is intensifying, extending beyond traditional mobile retailers to include major supermarket and retail chains. Rami Levy Stock network has announced it will begin selling the latest Apple device, entering a market already contested by other food chains.

The iPhone 18 Pro Max will be available starting today in select Rami Levy Stock branches, including those in Pardes Hanna and the new Ramla-Lod location. The network plans to offer the device through parallel import at a price of 4,990 shekels. This aggressive pricing aims to attract consumers and compete directly with other retailers.

This move by Rami Levy Stock follows similar initiatives by other supermarket chains, such as Yohananoof, which is selling the iPhone 18 Pro Max for 5,250 shekels. Other retailers like Osher Ad and Victory are offering it for 4,490 shekels and 4,399 shekels, respectively. The significant price differences between retailers highlight the intense competition to capture consumers seeking the new iPhone.

Consumers considering the purchase are advised to examine the terms of parallel import carefully, including warranty conditions, the importer's identity, and the device's suitability for the Israeli market. These factors can be crucial, especially for an expensive electronic device. The ongoing price war suggests that retailers are leveraging the high demand for new iPhones to draw customers by offering competitive prices.