Elbit Systems Rebrands US Operations to Twenty-Six Defense

The American operational segment of Israeli defense contractor Elbit Systems has undergone a rebranding, changing its name to Twenty-Six Defense. The new name aims to emphasize the business's American identity, its expanding local manufacturing capabilities, and its close collaboration with the U.S. armed forces, according to Defense News.

The name Twenty-Six is a reference to iron's atomic number, 26, which the company's leadership explained symbolizes the strength, resilience, and durability of its products. President and CEO Luke Savoie stated that the launch of the new brand reflects significant growth in the American market and the company's ongoing commitment to supporting U.S. military personnel.

This rebranding occurs amidst ongoing protests that the company's U.S. division has faced due to its ties with the Israeli military. Offices have been targets of demonstrations related to the conflict in Gaza, highlighting societal divisions regarding aid to Israel. The company's previous technologies will continue to be offered under the Elbit America brand, now part of Twenty-Six Defense.

Twenty-Six Defense is headquartered in Fort Worth, Texas, and employs approximately 3,300 people across ten states. Its product lines include night vision systems, observation devices, and aviation electronics. In July, the company secured significant contracts with the U.S. Customs and Border Protection.