Sydney Sweeney's Provocative Ad Features Sample of Israeli National Anthem

Actress Sydney Sweeney is featured in a provocative new advertisement for Novig, a sports prediction platform where she is also a business partner and shareholder. The video shows Sweeney appearing nude, using sports equipment to cover herself. The ad gained significant attention in Israel due to its soundtrack, which incorporates a sample of "Hatikva," the Israeli national anthem, notably at the end of the commercial. The song used in the ad is "Come Down" by Anderson .Paak.

The campaign quickly went viral on social media, garnering nearly five million views and hundreds of thousands of likes within an hour. This is not the first time Sweeney has been involved in a controversial advertisement. In April, the 28-year-old actress collaborated with American Eagle for a campaign that played on the slogan "Sydney Sweeney has great jeans," a pun on "jeans" and "genes." That ad faced criticism, with some accusing it of promoting racial superiority or narrow beauty standards. American Eagle stated the campaign was solely about jeans, and Sweeney later clarified she did not endorse the interpretations and opposes hate and division.