Genesis GV60 Magma Electric SUV Challenges BMW M, Mercedes-AMG

Genesis has launched its high-performance Magma division, debuting with the GV60 Magma electric SUV, a potent variant of the standard GV60. This new model aims to compete directly with established performance brands like BMW's M, Mercedes-AMG, and Audi's RS.

The GV60 Magma boasts a significantly more aggressive design, featuring a lowered and widened stance, enlarged air intakes, a prominent rear diffuser, and a substantial rear spoiler. The interior retains the standard GV60's layout but incorporates premium materials and a distinctive orange motif, including a dedicated 'Magma' button on the steering wheel. While the rear seat comfort is noted as a drawback, the front sport seats are praised for their comfort and adjustability.

Under the hood, the GV60 Magma is powered by dual electric motors and an upgraded battery, producing a standard 609 horsepower. Engaging the 'Boost' button unleashes the full 650 horsepower and 80.5 kgfm of torque, enabling a 0-100 km/h sprint in just 3.4 seconds. A unique feature is the simulated transmission with an ignition cut-off, mimicking the feel of a gasoline engine, complete with a synthesized V6 engine sound.

Genesis has reinforced the chassis, revised suspension geometry, and fitted adaptive dampers, a limited-slip differential, and performance Pirelli tires to enhance handling. Despite its 2.2-ton weight, the GV60 Magma reportedly offers impressive agility and a surprisingly comfortable ride for a performance vehicle, even on its 21-inch wheels.

The GV60 Magma is priced at an estimated 500,000 shekels in Israel, positioning it as a premium offering. Genesis believes the performance EV market is a significant profit source, following the success of German manufacturers in creating performance sub-brands. The Magma program was conceived by Albert Biermann, formerly head of BMW's M division and Hyundai's N performance division, leveraging his expertise to create Genesis's sporty identity.