BMW used the 24 Hours of Le Mans weekend to unveil the Neue Klasse M concept, a sporty sedan that previews the next generation of the company’s M cars. The concept is tied to BMW’s historic Neue Klasse revival, echoing the 1960s range that helped save the brand and later made it a serious rival to Mercedes. BMW’s first Neue Klasse model, the iX3, is already on sale in Israel.
The article says enthusiasts reacted angrily when BMW first signaled that an M model would become electric, prompting the company to launch its YouTube series, M Electrified, to explain the shift. But BMW M chief executive Frank van Meel and design chief Oliver Heilmer said there is no single formula for what makes an M car desirable, and that the next M3 will not be electric only.
Van Meel said BMW will offer the next M with an internal combustion powertrain as well, depending on customer demand. He said the company remains committed to sport-oriented combustion engines and is still deciding between a straight-six and a V8. He also said the M-Ignite ignition system will be added to M2 through M4 models starting next month, reducing fuel use under hard driving, helping meet Euro 7 rules, and increasing engine sound.
BMW said the electric and gasoline versions will look broadly similar, though the electric concept’s huge front and rear air intakes would be replaced on the petrol version by the engine and exhaust system. The electric car will use four motors, one per wheel, to lower the center of gravity and improve dynamics. Van Meel said BMW is listening closely to customers and wants the next M to feel authentic and race-ready, but the real test will come when the production car arrives.
