Estée Lauder Launches New Futurist HydraPlump Tinted Lip Balm
Luxury cosmetics brand Estée Lauder has introduced its new Futurist HydraPlump Tinted Lip Balm, a product designed to combine lip care with color and shine. The balm claims to provide an immediate 34% increase in lip hydration, with continued use leading to even greater moisture.
The formula incorporates micro-hyaluronic acid particles along with oils derived from apricot kernel, sweet cherry, and papaya seeds. These ingredients are intended to deliver instant and lasting hydration, strengthen the skin's moisture barrier, and protect against dryness. According to the company, the balm makes lips appear fuller and smoother from the first application, with up to a 91% increase in hydration after eight hours.
The color of the balm adapts to the wearer's natural lip pH, creating a natural, radiant look with a sheer finish and soft shine. The product is available in six shades and retails for 180 shekels. It can be purchased at Estée Lauder's flagship store in Ayalon Mall, Ramat Gan, and through various retail chains including Super-Pharm, BE, April, Mashbir, Terminal X, and Glam42, as well as online at www.esteelauder.co.il.
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