Estée Lauder Launches New HydraPlump Tinted Lip Balm
Luxury cosmetics brand Estée Lauder has introduced its new "NEW FUTURIST HYDRAPLUMP LIP BALM," an innovative lip balm designed to combine skincare benefits with color and shine. The formula features micro-hyaluronic acid particles along with apricot kernel, sweet cherry, and papaya seed oils, aiming to provide immediate and lasting hydration while strengthening the skin's moisture barrier.
Estée Lauder claims the balm offers an immediate 34% increase in lip hydration, with continued use leading to even more moisture. The product is said to make lips appear plumper and smoother from the first application. After eight hours, it reportedly boosts hydration by up to 91%.
The balm's color adapts to the lips' natural pH levels, creating a natural, radiant look with a sheer finish and soft shine. It is available in six new shades. The lip balm is priced at 180 shekels and can be purchased at Estée Lauder's main store in Ayalon Mall, Ramat Gan, as well as through various pharmacy chains including Super-Pharm, BE, April, and Mashbir, and online retailers like Terminal X and Glam42, and on the company's website.
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