Estée Lauder Launches New Futurist HydraPlump Tinted Lip Balm
Luxury cosmetics brand Estée Lauder has introduced its new Futurist HydraPlump Tinted Lip Balm, a product designed to combine lip care with color and shine. The balm claims to provide an immediate 34% increase in lip hydration, with continued use leading to even greater moisture.
The formula incorporates micro-hyaluronic acid particles along with oils derived from apricot kernel, sweet cherry, and papaya seeds. According to the company, these ingredients offer instant and lasting hydration, help strengthen the skin's moisture barrier, and protect against dryness. The balm is said to make lips appear fuller and smoother from the first application, with up to a 91% increase in hydration after eight hours.
The color component of the balm adapts to the lips' natural pH levels, creating a natural, attractive, and luminous look with a sheer finish and soft shine. Each application is intended to leave lips feeling softer, cared for, and plumper.
The Futurist HydraPlump Tinted Lip Balm is available in six shades. It is priced at 180 shekels and can be purchased at Estée Lauder's flagship store in Ayalon Mall, Ramat Gan, as well as through various retail chains including Super-Pharm, BE, April, Mashbir, Terminal X, and Glam42. It is also available online via the company's Israeli website.
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