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Apple Unveils New MacBook Pro with Touchscreen, Shattering Past Doctrine
Apple has launched new MacBook Pro models featuring a touchscreen and OLED display, a significant shift from its founder Steve Jobs's long-held opposition to touch-enabled laptops.
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What happened
- 01Apple's new MacBook Pro models feature a touchscreen and OLED display, reversing a long-standing company doctrine.
- 02The new MacBook Pro models are priced significantly higher, starting at $2,899 for the 14-inch and $3,399 for the 16-inch.
- 03The advanced PROLED XDR display uses Tandem OLED technology for improved brightness and contrast.
- 04The company's founder, Steve Jobs, had previously argued against touchscreens on laptops due to ergonomic concerns.
- 05The new models include the Dynamic Island interface and a return of the illuminated Apple logo.
- 06Key components for the new MacBook Pro were designed by Apple teams, including those in Israel.
The new models, unveiled in Los Angeles, also come with a substantial price increase, with the 14-inch starting at $2,899 and the 16-inch at $3,399. The advanced PROLED XDR display uses Tandem OLED technology, offering enhanced brightness and contrast. The new MacBooks will be available starting November 6, with some components designed by Apple's teams in Israel.
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