Apple Launches First-Ever Touchscreen MacBook Pro, Shattering Precedent
Translated & summarized from Ice by baba
Apple has launched its first-ever MacBook Pro with a full touchscreen, reversing its long-standing opposition to the feature. The new models, featuring advanced OLED displays and M5 Pro/Max chips, will be available starting November 6, with prices beginning at $2,899. This launch occurs as the personal computer market faces a downturn, and Apple's Israeli importer, iDigital, is involved in an approved class-action lawsuit.
The story in 5 lines · by baba
- Apple released its first-ever MacBook Pro with a full touchscreen, reversing decades of company policy.
- The new MacBook Pro models will go on sale November 6, starting at $2,899 for the 14-inch version.
- The laptops feature advanced OLED displays and next-generation M5 Pro and M5 Max chips.
- The launch occurs during a challenging period for the personal computer market, with declining shipments.
- Apple's Israeli importer, iDigital, is facing an approved class-action lawsuit.
Tech giant Apple has introduced its first-ever laptop with a full touchscreen, marking a significant departure from its long-held stance against the feature. The new MacBook Pro, unveiled Wednesday, boasts a ProLED XDR Display, a move that reverses decades of Apple executives arguing that touchscreens are impractical for laptops.
"For the first time ever, we are bringing touch to the Mac," announced new CEO John Ternus at an event in Los Angeles. The device features an advanced OLED panel offering higher brightness, wider viewing angles, and precise colors. Users can now scroll, swipe, and edit content directly on the screen, though it will continue to run macOS, not iOS or iPadOS.
The updated MacBook Pro also includes next-generation M5 Pro and M5 Max chips, a lighter design, and the return of the illuminated Apple logo on the lid. However, these upgrades come with a substantial price increase. The 14-inch model starts at $2,899 and the 16-inch model at $3,399, with both going on sale November 6.
This price hike aligns with a broader trend of Apple increasing costs across its product lines, including the iMac, M6 MacBook Pro, and iPad mini. The launch occurs amidst a challenging period for the personal computer market, which is experiencing an estimated 11% decline in shipments due to a global shortage of memory chips diverted to AI infrastructure, driving up production costs.
This release, alongside recent announcements of the foldable "iPhone Duo" and the "HomeView" smart speaker, highlights Apple's rapid innovation pace under Ternus. While the touch interface is a dream for content creators and professionals, it represents a significant financial commitment. Separately, Apple's official importer in Israel, iDigital, faces a potential class-action lawsuit approved by the Central District Court in Lod.