Full coverage· Politics· Updated
Israeli Parties Spend Millions on Phone Campaigns to Gauge Voter Preferences
Israeli political parties invested around 25 million shekels in telephone campaigning for the recent Knesset elections, making an estimated 30 to 40 million calls.
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What happened
- 01Israeli political parties spent approximately 25 million shekels on telephone campaigning for the 26th Knesset elections.
- 02An estimated 30 to 40 million calls were made during the election period, according to CallMarker.
- 03Sophisticated software allows parties to collect voter preferences and build targeted supporter databases.
- 04Parties supplement official voter registries with data from field activists, surveys, and third-party sources.
- 05Concerns are raised about the origin of data, personal data security, and the transparency of telemarketing costs.
- 06The Israeli system Elector is noted for coordinating canvassers and managing contact data.
Advanced software enables mass auto-dialing and the collection of voter preferences through interactive prompts, supplementing official voter registries with data from various outreach methods. The process raises concerns about the origin of data, the security of sensitive personal information, and the lack of transparency in political telemarketing expenditures.
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