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Full coverage· Economy· Updated

Rotem Sela's Wellness Brand Launches Premium Bovine Colostrum Supplements

Rotem Sela's wellness brand, Better, has launched premium bovine colostrum supplements in Israel, developed with MAOLAC's patented technology. The two products, priced at 169.90 and 219.90 shekels, are marketed for skin, energy, and digestive benefits.

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What happened

  1. 01Rotem Sela's brand Better launched premium bovine colostrum supplements in Israel.
  2. 02The supplements use MAOLAC's patented technology, claiming seven times higher efficacy.
  3. 03Two products are available, priced at 169.90 and 219.90 shekels for 30 capsules.
  4. 04The supplements are marketed for skin, energy, and digestive health benefits.
  5. 05Better emphasizes ethical sourcing of surplus colostrum after calves have nursed.

Better claims their supplements are seven times more effective than standard colostrum, sourced ethically after calves have nursed. The brand aims to lead the Israeli market with innovative, science-backed products.

Translated and summarized by baba from Ynet, the latest report. Read Ynet’s original

The coverage

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