Rotem Sela's Better Brand Launches First Colostrum Supplements in Israel
Translated & summarized from Ice by baba
Actress Rotem Sela's wellness brand, Better, has launched Israel's first colostrum-based dietary supplements, partnering with Israeli biotech firm MAOLAC. The supplements, "Better Colostrum" and "Better Colostrum Comfort," are designed to enhance energy, skin, and digestive health, with consumer studies showing significant positive results. The products, priced from NIS 127.90, will be available at Super-Pharm starting October 25th.
The story in 5 lines · by baba
- Rotem Sela's Better brand launched Israel's first colostrum supplements.
- Colostrum is a trending wellness ingredient for energy, skin, and digestion.
- Consumer studies show over 60% improved energy and 81% better digestion.
- MAOLAC's technology offers enhanced efficacy with bovine colostrum proteins.
- Products are available at Super-Pharm from October 25th, starting at NIS 127.90.
Two months after its official launch, the wellness and supplement brand Better, co-founded by actress and presenter Rotem Sela and Yonatan Gal, CEO of Chemipal-Brands, has introduced two new dietary supplements in Israel based on colostrum. Colostrum, known as "golden milk" in the wellness community, is the first milk produced by mammals after birth and has become a significant trend in health and beauty globally.
The first product, "Better Colostrum," is a premium capsule containing a complex of selected proteins. A consumer study in Israel involving 100 participants who consumed colostrum for four weeks reported over 60% experienced increased energy and vitality, 55% saw improved skin appearance, and 81% noted better digestive function, with some benefits appearing within the first week.
The second product, "Better Colostrum Comfort," is a capsule with a fortified protein complex focused on digestive health. A separate consumer study with 100 participants over four weeks found that over 70% reported improved digestive function (reducing gas and bloating) and 67% experienced less abdominal pain. An unpublished clinical study on 90 participants indicated that the core ingredient in Colostrum Comfort improved digestive symptoms like abdominal pain, constipation, and bloating after eight weeks, also enhancing the gut microbiome by increasing beneficial bacteria and decreasing harmful ones.
Better is partnering with Israeli biotech company MAOLAC, which utilizes patented technology to isolate bioactive proteins from bovine colostrum that are up to 95% similar to human breast milk. This technology reportedly offers seven times greater efficacy than standard colostrum, is low in lactose, and provides clinically proven results in convenient daily capsules. The production process adheres to strict ethical standards, ensuring calves receive the initial colostrum before any surplus is used for supplements.
"Better Colostrum" is priced from NIS 127.90 for 30 capsules, and "Better Colostrum Comfort" from NIS 164.90 for 30 capsules. Sela stated that the brand's goal was to bring this innovative ingredient, developed by an Israeli company, to the local market as a precise "daily boost." Gal added that Better aims to redefine the supplement category through groundbreaking innovation and science-backed research, leveraging Chemipal's extensive experience in the pharmaceutical sector.
The products are available exclusively starting October 25th at all Super-Pharm branches, its online store, and the Better website (betterr.co.il). The final price is determined by the retailer.
The same event, reported separately by each outlet. Open a few to compare what different newsrooms emphasize — and what they leave out.
Centre 1Other 1
