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Victoria's Secret Expands in Israel with Ninth Store Opening
Victoria's Secret has opened its ninth store in Israel at the Golden Mall in Rishon LeZion, featuring its regular collections and the runway-inspired BACKSTAGE line. The expansion aligns with the brand's revival of its fashion show and its ongoing rebranding efforts.
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What happened
- 01Victoria's Secret opened its ninth store in Israel at the Golden Mall in Rishon LeZion.
- 02The new store offers the brand's regular collections alongside the exclusive BACKSTAGE runway-inspired line.
- 03The opening was attended by singer Liraz Charhi and brand ambassador Taylor Malkov.
- 04Victoria's Secret's operations in Israel are managed by Delta Israel Brands.
- 05The new store is part of a major expansion at the Golden Mall, which added a new retail level.
- 06The brand's famous fashion show was revived in 2024 after a hiatus since 2019.
The new store is part of a larger commercial development at the mall, which recently added a new level with numerous retail outlets.
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