Victoria's Secret Opens Ninth Israeli Store in Rishon LeZion
Translated & summarized from Maariv by baba
Victoria's Secret has launched its ninth store in Israel at the Golden Mall in Rishon LeZion, offering items from its latest fashion show and a free personal bra fitting service. The 320-square-meter store is operated by Delta Israel Brands and features the brand's updated design concept. This expansion coincides with the brand's recent return to its annual fashion show, which was revived in 2024 after a five-year break.
The story in 5 lines · by baba
- Victoria's Secret opened its ninth store in Israel at the Golden Mall in Rishon LeZion.
- The new store will sell items from the brand's recent Los Angeles fashion show.
- Customers can receive a free, walk-in personal bra fitting service at the new store.
- The store is operated by Delta Israel Brands under a franchise agreement.
- The opening follows the brand's revival of its annual fashion show in 2024.
Victoria's Secret has opened its ninth store in Israel, located in the Golden Mall in Rishon LeZion. The new store, which spans approximately 320 square meters, features a design concept focused on open and organized item displays. It will offer a range of the brand's products, including bras, underwear, sleepwear, and beauty items.
Notably, the store will also sell items from the collection showcased at the recent Victoria's Secret fashion show in Los Angeles, including limited-edition pieces from the "BACKSTAGE" collection, which feature the brand's iconic wings. These wings, once exclusive to the brand's top models known as "Angels," are now available on purchasable items.
The store is operated by Delta Israel Brands, which holds the franchise for Victoria's Secret in Israel and manages its local e-commerce site. Additionally, the new location provides a complimentary personal bra fitting service by brand specialists, aimed at helping customers find the correct bra size for improved comfort.
The opening follows the brand's recent revival of its annual fashion show in 2024, after a hiatus since 2019 due to declining ratings and criticism. The brand underwent a rebranding during this period, expanding its size range and featuring more diverse models.