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Huggies Diaper Packs Shrink Again in Israel Amid 'Shrinkflation'
Kimberly-Clark has reduced the number of diapers in Huggies Freedom Dry packages sold in Israel by up to 11%, without lowering prices, effectively increasing the cost by 18-19%. Similar reductions were made to Huggies Extra Care and "Titulim" brands.
2 newsrooms · 2 languages · since
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What happened
- 01Huggies diaper packs in Israel are shrinking by up to 11% without price reductions.
- 02The price increase for Huggies diapers effectively ranges from 18-19% due to reduced contents.
- 03Huggies Freedom Dry, Extra Care, and "Titulim" brands are all affected by the shrinkflation.
- 04Kimberly-Clark states changes are marked on packaging and retailers set prices.
- 05Competitor Procter & Gamble previously reduced Pampers diaper pack sizes by 6-8%.
The company claims the changes are clearly marked on packaging, with retailers setting final prices. This follows a similar move by competitor Procter & Gamble with its Pampers brand.
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